E-book
Invisible influence : the hidden forces that shape behavior / Jonah Berger.
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.
Record details
- ISBN: 9781476759753
- ISBN: 1476759758
- Physical Description: 1 online resource
- Publisher: New York : Simon & Schuster, 2016.
- Copyright: ©2016
Content descriptions
| General Note: | Electronic book. |
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion: Putting social influence to work. |
Search for related items by subject
| Subject: | Social influence. Influence (Psychology) Behavior modification. Social choice. Behavior modification. Influence (Psychology) Social choice. Social influence. |
| Genre: | Electronic books. |
